WAVES 2025: Allu Arjun’s Film With Atlee To Be An ‘International Presentation With Total Indian Sensibilities’

Tollywood actor Allu Arjun became a household name after the release of his film Pushpa: The Rise. As he continues to gain stardom with the evergrowing franchise, earlier last month, he announced his first collaboration with director Atlee. On Thursday, he attended the WAVES summit 2025, held at the Jio World Centre, Mumbai. During a panel titled ‘Talent Beyond Borders,’ he opened up about his next project AA22xA6, and also shared his thoughts of the global rise of Indian cinema.

Smartly keeping the specific plot details under wraps, the 43-year-old actor revealed that the much-awaited project will bring a fresh cinematic experience to the Indian audience. Opening up about his decision to work with the Jawan filmmaker, Free Press Journal quoted him saying, “I really liked the idea that he told me, and I like his aspirations. I felt we were like-minded on many levels. We hope to bring a very new visual spectacle to Indian cinema. It will be a very international presentation with total Indian sensibilities.”

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Passionately discussing his vision for the future of Indian cinema on the global map, Arjun pointed out the untapped potential of Indian films on a global level. Comparing it to the “Hollywood films, Korean films, Iranian films, or Chinese films,” that have made a lasting impact on the global box-office, he feels now is the time for Indian cinema to grow.

He added, “We have such a big film industry and we’ve been there for so many decades. But we never had a serious impact on the global box office. I feel it’s just about time… India is getting there. We, as a country, are growing and in the coming years, Indian film industry will make a global mark.”

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“I believe in pushing the boundaries; I believe in taking our Indian cinema to the global level. Very soon, in the coming years, Indian film industry, Indian industry and we as a country will make a global mark not just in this industry but cutting across every other industry. I’m a firm believer of that,” he concluded.

For those who don’t know, the World Audio Visual and Entertainment (WAVES) Summit 2025 was inaugurated by Prime Minister Narendra Modi on Thursday, May 1, at the Jio World Convention Centre. He called it a historic moment for India’s cultural and creative industries. The four day summit, which is themed “Connecting Creators, Connecting Countries” aims to position the country as a global hub for media, entertainment, and digital innovation. The event which began on May 1, will continue until May 4.

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